One of my goals this week was to get or info in the local newspaper. Up to this point, we have done virtually ZeRo advertising for Bayou Community Church. That's about to change. I'm going to look into billboard advertising next week as well. I read something Mark Batterson wrote some time ago and I'm paraphrasing here, "The church has the greatest story ever told and the greatest story deserves the greatest marketing".
My hesitation up to this point has been the idea of pulling people away from their current churches to "try" ours. I'm not at all interested in this type of church growth. I am believing God to open doors to share the gospel with non church attenders. Those are the people I want at BCC...not the church shopper.
I think we can effectively market our church to that demographic or try real hard to do so anyway.
I talked with the owner of the newspaper today and something cool happened. He asked if I would be interested in writing an editorial each week for the paper. He said, "We live in a world that needs encouragement so desperately and I'm looking for pastors to write weekly articles to help encourage our community".
I accepted the invitation without hesitation. Just a few hours prior, I was on the phone with my brother, and was telling him how much I'd like to write an article for the paper each week. The problem was, I didn't think I could afford the cost right now. As God would have it, the paper is offering this as a free service to the community. To write weekly articles isn't going to cost us anything! I was sToK3d!
1. How do you view church marketing? Should churches market themselves?
2. Is marketing the church further playing into an already consumer saturated "church" experience?